LinkedIn emerged out as an outstanding platform for jobseekers. The platform allows people to build connections and increase their reach into the field. Even with the proper tools, you will be facing difficulties to land the job. This is where your connections work and help you get the best opportunity for your career and its growth. To use LinkedIn to its full potential, you need to know LinkedIn advertising. The advertisement feature on LinkedIn is one of the underrated features which only some experts of the industry are accustomed with. But worry not, we are here to help you become a LinkedIn star and get the best leads for your advertisement on LinkedIn. With this LinkedIn advertising guide, you can even as a beginner would know how to grow your business and maximize your performance without taking help from any LinkedIn advertising agency

How To Advertise on LinkedIn? 

LinkedIn is a platform where businesses interact and it is always a great decision to promote your business on LinkedIn. Several statistics have proved that running business advertisements on LinkedIn is far more effective than running business ads on other social media platforms. However, one should know about some tips before getting started with the LinkedIn advertisement. Following are some tips one should consider while advertising on LinkedIn:

Make Use of The Managed Campaigns

LinkedIn is a platform that allows people to run self-service advertisements without any complications. The self-service advertisement campaigns may include text advertisements and sponsored advertisements. LinkedIn has given the service of Campaign management which allows advertisers to effectively run advertisement campaigns, track progress or response and configure advertisements. 

Account managed advertising is also a great option as this allows the advertiser to work with the advertising team of LinkedIn to go through all the important processes.

Don’t Forget To Use The Campaign Manager 

Whenever you run an advertisement campaign on LinkedIn, make sure that you learn about the campaign manager. It is always a bonus to be able to track your progress and evaluate the effectiveness of the advertisement campaign midway. The campaign manager of LinkedIn allows you to do the same. One can check all the details such as demographics and the engagement of the campaign.

Select an Appropriate Ad Format

You should always be careful about the advertisement format. One can go for a mix of sponsored advertisements and text advertisements or either one of them. Text advertisements are the most effective when the content is short & crisp and there is a combination of visuals and text. Sponsored advertisements, on the other hand, refer to the campaign that is created when you promote any of your best-performance advertisements.

Always Keep Your Ads Well-Targeted 

After you create your advertisement, you should make sure that you target your advertisement carefully using the campaign manager of LinkedIn. The Campaign manager allows you to specify your target audience and also include a similar target audience to promote your advertisements to a much broader audience. 

Optimize Your Campaign on a Timely Basis

After launching the advertisement campaign, you should measure the success of your advertisement and keep on optimizing the ads. Since you can create variations of your ads, you can stop promoting the advertisements with the low response and promote the high response advertisements further.  

Create your LinkedIn ad campaign.

You can send content from a personal account, better measurement engagement based on receipt responses and actions, to your audience with this kind of LinkedIn ad. And then, even if you’ve never yet, you’ll be asked to create an account for LinkedIn Campaign Manager. Ensure that, if you have one, you fill your associated business profile. After that, you will be directed to your dashboard. You would need to do this to activate your account if your billing information has not been attempted to enter. You will see a CTC build a campaign on your platform or “Campaign Manager,” To start setting up your campaign, select the said toggle. You will be redirected to the page.

Set your LinkedIn ad campaign objective.

Initially, select your goal for your campaign. You want individuals to be doing what they’re doing when they see your advertisements. As per LinkedIn, it helps them to “personalize your campaign development, deliver the best ROI for your stated purpose, and prove you relevant reports.”

Three broad LinkedIn campaign topics exist conversion, awareness, and considerations.    A few of the accessible targets for the campaign are as follows:

The traffic on your site and landing pages is driven by visits to your site. Such a sort of campaign also increases brand awareness, according to LinkedIn (at least while that objective option remains unavailable).

This commitment will increase your content engagement and enhance your LinkedIn Company Page folders.

View counts will improve one’s video’s publicity to those who will probably interact with it.

A LinkedIn lead generation form will be shown, with previously completed LinkedIn profile information for the most likely users of LinkedIn participating in the form.

Designate your LinkedIn ad audience.

After that, select the target audience’s parameters. Addressing who is seeing your commercial can enable it to achieve its campaign goal—the extra suitable and unique it is, the effect it will perform. LinkedIn helps to target a few categories according to the following descriptions.

Not all of these options have to be used, but the more specific your target conditions are, the more relevant the audience that you select will be

Initially, respond to a number of basic questions, such as your ad’s language. Those can be communicated in 20 languages supported by LinkedIn, such as German, French, Spanish, etc.

Decide on your LinkedIn ad format.

After that, select the genre of your commercial. We retrieve the multiple kinds of LinkedIn ads you could even develop as a piece of your campaign in the next section.

You could see that the forecast results box on the right is changed if you switch between advertising options. This function evaluates your campaign settings and takes similar campaigns and advertisers into account. 

Stay updated on this box while selecting your ad type LinkedIn. If you begin first, it could be your funding to determine the type of ad to choose. Describe your objectives and then you can finalize the category that fits perfectly for you.

How much do LinkedIn Ads cost? LinkedIn Ads pricing

Advertising on LinkedIn is different from other social media channels and it is really audience targeted. You could choose the type of activity you want to pay for. 

Below mentioned three factors majorly impacts the cost of advertisement for LinkedIn

Audience target: You keep pace with other advertising companies by seeing the advertisement when you advertise on LinkedIn. If you target a high-quality audience, because of the worth of that audience and faces stiff competition to the viewer, you could anticipate increased expenses.

Offer: Your offer also affects your ad costs for LinkedIn. This is because you will spend a portion, except if you ever surpass the offer. This is because the auction person who wins will have to pay the LinkedIn ad bid 1% additional comparatively the next highest offer.

Ad relevance score: When it applies to costs of advertising for LinkedIn, the relevance of advertisement scores plays an extremely important part. The high publicity importance score can reduce your costs, as LinkedIn wants to serve

How much does LinkedIn Advertising cost?

LinkedIn requires companies to bid at least $2 for Costs per C (CPCs) and Cost-Print (CPM) campaigns while advertisers vary with each advertiser. On average, however, companies pay $6.59 for 1000 prints and $0.80 in spans for sponsored Ads campaigns for every click and $5.26 for 1000 prints.

You can choose the campaign based on your objective and optimization goals of your business. Below is a table showing details of LinkedIn advertising costs.


Campaign Objective Pricing Based On
Brand Awareness Impression 
Video views Impression and Video Views clicks
Engagement Impression and Engagement clicks
Website visits Impression and Landing Page clicks
Lead generation Clicks and Impressions
Website conversions Impression and Landing Page clicks
Job applicants Impression and Landing Page clicks 
Talent leads Impression and Landing Page clicks

Who Should Advertise On LinkedIn?

LinkedIn is perfect for almost all types of business advertising as the platform has more than half a billion users. This allows businesses to get a lot of audience for their advertisements if they advertise on this platform. Businesses from any industry can choose LinkedIn for advertising as it is perfect for all sorts of business not only because of the huge audience but also because of the amount of customization that it allows. Businesses can create text ads as well as video ads, this helps the businesses to keep their ads interesting which would lead to more people noticing the ads.

This app is perfect for those who wish to advertise to their local audience or any particular group of people because LinkedIn is a platform that gives many different categories for targeting the audience. The target group available on LinkedIn would include:-

Geographic location

This target group is specially made for those who wish to advertise based on the location. This is a great option if the business only functions locally. By choosing this target group the business can make sure that their ads only reach the people who are their target audience.


Many times businesses make an advertisement that is only fit for people who have a certain qualification, this target group is perfect for these.


Advertising in the industry target group is best for those businesses who have products or services concerning a particular industry. 


This target group would take into account the interests of the audiences and then show them only the advertisements that might interest them.

Apart from these target groups, many other target groups are available on the platform which allows maximum customization in the advertisement which would help anyone to advertise to the correct target audience and would avoid showing ads to people who may not be interested in them.

Another perk with advertising on LinkedIn is that it allows businesses to directly communicate with their target audience in the form of InMail, customized messages can be sent through this service which would help in creating a better connection between the audience and the business.

All of these different components that advertising on LinkedIn gives makes the platform fit for all sorts of businesses to advertise on.

LinkedIn Outreach Strategies

Reaching out and establishing a connection to a person through a platform like LinkedIn can be a hit or miss case. In order to make an impact and establish a relationship that proves fruitful the first thing to do is to find common grounds. You should go through the individual’s profile and try to find some shared interest that could help you start a conversation. It could be anything like a common school or college or company that you’ve worked in. If you have mutual connections, ask them to introduce you. It’s easier to start up a conversation with an acquaintance than with a stranger.

Try to keep the first message short but make sure to not appear abrasive. A short and concise message is more likely to be read than a longer one because nobody would waste their time. The goal is to get the receiver to respond and continue the conversation. Never try to sell your product in your very first message as it would not make a good impact on the person to who you are trying to sell your product. It makes you appear desperate and gives the image that your product is not at par and you have difficulty getting buyers. Remember that the primary objective is to form a connection and start the conversation, it is better to take things slow and make a strong connection than to rush things and make a bad impression of yourself on your buyers. 

Receiving a message from a stranger can be awkward for anyone and this can be the reason why people are not inclined to reply to such messages easily. Make sure to give them a reason to reply, ask them a question about their experience or about their position or occupation. This would help in making sure that you receive a reply to your message. Asking them something of interest will make them more inclined to respond to your message. Make sure to follow up after your first message so that you can build a connection. On a platform like this, you wouldn’t be reaching out to just a single person. To maintain a record and follow up so that you can have maximum chances of selling your product.


With the above “how-to-guide” you might now be comfortable using LinkedIn as a platform and advertise your business and get the engagement you require. Moreover, LinkedIn also provides the option of replacing the advertisement with low engagement with a new creative idea. This will give your ad a better relevance score and you might also get better bids in the whole process. We also recommend you keep a track of your findings for future engagements so that you might target the specific audience for your business. Besides, you can also use many social media handling channels which will help you schedule your ad and help you get engagement with your network. However, it should be known that LinkedIn is not like any other social media network but a platform that helps to connect job seekers and job owners.

If you are still facing any problem with Linkedin advertising or want to increase your business leads then you can hire digital marketer. We have a team of experts who are having top-notch experience in social media campaigns. As a dedicated digital marketing company our team always strives to offer end-to-end digital marketing solutions starting from Search Engine Optimization to Online Reputation Management and everything in between. We have the resources to act fast and scale up your project based on your marketing needs. Our team members can work independently and run well-defined campaigns based on your business goals and interests.